Browsing: Benefit

This Ramadan, beauty meets storytelling. At Benefit Cosmetics, we’re celebrating the spirit of togetherness, confidence, and feel-good glam with something extra special — our Ramadan show, created exclusively for the region and starring 8 of the Middle East’s most loved influencers. Starting February 18, we’re rolling out 4 feel-good episodes, airing weekly on our socials. Instagram: @benefitmiddleeast TikTok: @benefitmiddleeast Filled with glam moments, playful challenges, beauty tips, and plenty of surprises — including weekly giveaways! Featuring: @rawan.fami @rrrayanfahmi @layali.b

Originally called The Face Place, Benefit was founded by Jean & Jane Ford, twin sisters from rural Indiana with a knack for breaking rules, a passion for people, and a love for all-things beauty. The brand was built as an alternative to the traditional, impersonal, unapproachable beauty brands of the time, in a quest to shake up the status quo and redefine beauty as whatever makes you feel good. The relentlessly innovative, never-say-never spirit of our founders is why over the last five decades, Benefit has served up innovative, uncomplicated beauty products & services that meet everyone’s needs…always with a fun and creative twist!

This Valentine’s Day, love is in the little things—fluttery lashes, sculpted brows, sun-kissed cheeks, and gifts that feel as good to give as they do to receive. Whether you’re shopping for your bestie, your Valentine, or treating yourself (because self-love always wins), Benefit Cosmetics has curated the ultimate Valentine’s Day gift guide filled with dreamy beauty must-haves. The Dream Team That Does It All 275 AED Some teams just work together like a dream—and the Dream Team Bestsellers Makeup Kit is one of them. Available at all Sephora stores across the region, this mini set of iconic favorites is

Beauty lovers are taking a nostalgic scroll down memory lane — and we’re here for it! The viral “2016 vs 2026 makeup” trend has taken over social feeds, spotlighting just how much our beauty routines (and brow philosophies) have evolved over the last decade. At Benefit Cosmetics, we love seeing how makeup trends shift — and how our iconic products continue to adapt to every era, every face, and every vibe. 2016 Makeup: Bold, Sculpted & Unapologetic In 2016, makeup was unapologetically bold. Brows were structured, cheekbones were sculpted, and glow was anything but subtle — and Benefit was right at

The ’90s called…and we picked up immediately. At Benefit Cosmetics, we’re forever living for a trend comeback, and this season’s viral obsession—the iconic 90’s makeup look—is officially back in full swing. Think matte skin, skinny brows, shimmery lids, and the dreamiest nude lips. And because we’re always one step (and one brow pencil) ahead, we’ve got every product you need to recreate the decade’s most nostalgic glam—with a Benefit twist, of course. FACE: Matte, Smooth, So Retro Nothing screams peak 90s beauty like that velvety-matte, blurred-to-perfection base. Cue The POREfessiona

Step aside — the King Kylie era is officially back, and socials are living for the full, sculpted, ultra-snatched brow moment. And guess what? Kylie Jenner herself has been spotted using Benefit Cosmetics products to create the brow look everyone is recreating. As the global brow authority (and your forever beauty bestie), we’re here with the official routine on how to achieve the trend that’s taking over your feeds. STEP 1: The Icon-Maker—Precisely, My Brow Pencil First up: fill, define, and serve. Our all-time favorite Precisely, My Brow Pencil is the go-to tool for achieving those natural, hair-like strok

Get ready to treat your pores like royalty! Benefit Cosmetics just added a brand-new service to the brow & beauty lineup — GOOD PORE DAY! Available now at all Benefit Cosmetics Boutiques and Sephora stores across the UAE and Saudi Arabia, it’s the perfect quick facial to prep your skin for the holidays ahead. In just 30 minutes, your skin will feel smoother, cleaner, and glowier than ever — the ideal prep step before makeup, festive events, or just because your pores deserve some love! After a personalized skin consultation, our beauty expert will tailor every step to your skin type using our beloved POREfessional s