Browsing: Product

Riyadh, Saudi Arabia – January 28, 2026: SIG has entered a new product category with camel milk launch in aseptic cartons. The new NOUG Camel UHT Milk from Sawani, part of the MILAF Global Food Company, is produced and co-packaged in Saudi Arabia by United National Dairy Co. The launch represents the first camel milk in aseptic packaging from SIG. Camel milk is both deeply rooted in Saudi heritage and increasingly relevant to modern, health-conscious consumers. Traditionally valued for its nutritional profile and immunity-related benefits, camel milk is now emerging as a premium dairy segment with growing demand across the Middle East.

Riyadh, January 17, 2026, SPA — The Klija Festival in Buraidah reflects a long journey of leadership and cultural development, having evolved from a simple initiative to promote a local product into an annual festival that embodies the authenticity and cultural identity of the Qassim Region. The transformation was achieved by elevating the traditional product into an economic symbol, empowering productive families, supporting artisans, and converting heritage skills into sustainable sources of income. The festival has contributed to strengthening the region’s culinary heritage at both the local and international levels, establishing