Browsing: Launch

Riyadh, February 12, 2026, SPA — The Professional Fighters League (PFL) announced Thursday that the 2026 PFL MENA (Middle East and North Africa) season will launch on May 8 at Al-Khobar’s Dhahran Expo. The tournament’s third season aims to boost mixed martial arts (MMA) in the region by providing elite fighters with a platform to showcase their skills in fiercely competitive professional bouts. The season will feature bouts in the featherweight, lightweight, and welterweight divisions, along with special matches spotlighting rising talent. Expect thrilling atmosphere and fierce competition, spotlighting rising stars and hel

Riyadh, Saudi Arabia – January 28, 2026: SIG has entered a new product category with camel milk launch in aseptic cartons. The new NOUG Camel UHT Milk from Sawani, part of the MILAF Global Food Company, is produced and co-packaged in Saudi Arabia by United National Dairy Co. The launch represents the first camel milk in aseptic packaging from SIG. Camel milk is both deeply rooted in Saudi heritage and increasingly relevant to modern, health-conscious consumers. Traditionally valued for its nutritional profile and immunity-related benefits, camel milk is now emerging as a premium dairy segment with growing demand across the Middle East.

SHEGLAM invites beauty lovers across the GCC to step into a new hair universe with the regional launch of SHEGLAM Hair, its newest category dedicated to empowering self-expression through trend-driven styling tools and innovative hair essentials. Now officially available across Saudi Arabia, the UAE, Qatar, Kuwait, Bahrain, and Oman, the line brings professional-grade performance, intuitive design, and everyday creativity to consumers across the region. Their extensive selection of trendsetting products and bestselling haircare and styling tools will leave you feeling confident, comfortable and entirely your own. Earlier this month, S