Saudi JournalSaudi Journal
  • Home
  • Saudi Arabia
  • Business
  • Life
  • Technology
  • English
  • العربية
  • Submit A Press Release
Business

The Capital Market Authority calls for public consultation on capital market institutions offering robo-advisory services

…

Business

OQEP announces audited financial results for first half 2025

…

Center3 and stc Bahrain announce strategic Gulf-to-Red Sea terrestrial interconnection

Prime Developments and Osoul for Tourism Development launch “CLAN” project in Hurghada

Facebook Twitter Instagram Pinterest
Latest posts:
  • The Capital Market Authority calls for public consultation on capital market institutions offering robo-advisory services
  • OQEP announces audited financial results for first half 2025
  • Center3 and stc Bahrain announce strategic Gulf-to-Red Sea terrestrial interconnection
  • Prime Developments and Osoul for Tourism Development launch “CLAN” project in Hurghada
  • COMEX signs strategic MoU with Oman’s Unified Promotional Identity Office to fuse innovation with national identity
  • Ajman Bank partners with Expleo to establish a testing centre of excellence
  • Global Markets Stage at SBC Summit to Explore What’s Next for North America
  • Bain & Company releases brief on the future of financial planning
Facebook Twitter Instagram Pinterest
Saudi JournalSaudi Journal
  • Home

    The Capital Market Authority calls for public consultation on capital market institutions offering robo-advisory services

    OQEP announces audited financial results for first half 2025

    Center3 and stc Bahrain announce strategic Gulf-to-Red Sea terrestrial interconnection

    Prime Developments and Osoul for Tourism Development launch “CLAN” project in Hurghada

    COMEX signs strategic MoU with Oman’s Unified Promotional Identity Office to fuse innovation with national identity

  • Saudi Arabia
  • Business
  • Life
  • Technology
  • English
  • العربية
  • Submit A Press Release
Saudi JournalSaudi Journal
Home » Past and present: Masafi unveils Ramadan packaging to celebrate the story of UAE
Business

Past and present: Masafi unveils Ramadan packaging to celebrate the story of UAE

Facebook Twitter Pinterest LinkedIn WhatsApp
Share
Facebook Twitter LinkedIn Pinterest WhatsApp

Dubai, UAE: Masafi, the UAE’s pioneering bottled water brand, is marking the holy month of Ramadan with a special-edition packaging, created in collaboration with Emirati artist Mariam Abbas. The design, featured on Masafi’s water and tissue products, pays homage to the nation’s cultural heritage, woven with the values of resilience, unity, and tradition.

The design, inspired by iconic Emirati symbols, includes the Sheikh Zayed Mosque, the Together sculpture in Downtown Dubai, and traditional water pitchers once used to cool and store water.

Masafi is one of the UAE’s most iconic homegrown brands. Masafi has led the UAE’s bottled water industry since 1977, with their unique proposition of channeling mountain water into their ethos of quality, authenticity, and a deep-rooted connection to the country’s heritage. The collaboration is a tribute to the values that have shaped both Masafi and the UAE’s story over the years.

The artwork also weaves in the essence of the holy month through motifs like the Sidr plant, which is known for its resilience in the desert climate. It also ties in the customs of the season with an Iftar cannon inspired from Umm Al Quwain, along with other elements that celebrate the UAE’s traditions.

“This Ramadan, we wanted to infuse our product offerings with the stories that made both us and this nation. We wanted to tell the story of our great culture. Mariam Abbas’ art is a commentary on our traditions and a reflection of who we were, and who we will be in the future,” said Saood Al Ghurair, CEO and Vice Chairman of Masafi.

Masafi’s Ramadan initiative reflects its ongoing evolution – honoring its heritage while staying attuned to the values of today’s consumers. Earlier this year, the brand introduced a refreshed identity across its water and tissue products, embracing a more contemporary, youthful look, while remaining rooted in tradition.

The limited-edition Ramadan packaging builds on this evolution, seamlessly blending heritage with Masafi’s renewed visual language. The artwork draws from the UAE’s past, while Masafi’s commitment to sustainability ensures its values continue to shape the future. Products featuring the limited-edition packaging are now available across the UAE for the festive season.

Share. Facebook Twitter Pinterest LinkedIn WhatsApp

Related Posts

Business

The Capital Market Authority calls for public consultation on capital market institutions offering robo-advisory services

Business

OQEP announces audited financial results for first half 2025

Business

Center3 and stc Bahrain announce strategic Gulf-to-Red Sea terrestrial interconnection

Business

Prime Developments and Osoul for Tourism Development launch “CLAN” project in Hurghada

Business

COMEX signs strategic MoU with Oman’s Unified Promotional Identity Office to fuse innovation with national identity

Business

Ajman Bank partners with Expleo to establish a testing centre of excellence

Business

Global Markets Stage at SBC Summit to Explore What’s Next for North America

Business

Bain & Company releases brief on the future of financial planning

Stay In Touch
  • Facebook
  • Twitter
Business

The Capital Market Authority calls for public consultation on capital market institutions offering robo-advisory services

The Capital Market Authority (CMA) called upon relevant and interested persons participating in the capital…

OQEP announces audited financial results for first half 2025

Center3 and stc Bahrain announce strategic Gulf-to-Red Sea terrestrial interconnection

Prime Developments and Osoul for Tourism Development launch “CLAN” project in Hurghada

COMEX signs strategic MoU with Oman’s Unified Promotional Identity Office to fuse innovation with national identity

The Capital Market Authority calls for public consultation on capital market institutions offering robo-advisory services

OQEP announces audited financial results for first half 2025

Center3 and stc Bahrain announce strategic Gulf-to-Red Sea terrestrial interconnection

Prime Developments and Osoul for Tourism Development launch “CLAN” project in Hurghada

COMEX signs strategic MoU with Oman’s Unified Promotional Identity Office to fuse innovation with national identity

Stay informed with Saudi Journal, your trusted source for comprehensive coverage of news, events, and insights from Saudi Arabia and beyond. Explore diverse perspectives, stay updated, and engage with the latest stories shaping our world. Experience news like never before with Saudi Journal.

Facebook Twitter
Categories
  • Business (430)
  • Life (124)
  • Saudi Arabia (80)
  • Technology (75)
  • Uncategorized (1)
  • World (56)
    • Africa (11)
    • Asia (25)
    • Europe (5)
    • US (3)
Our Picks
Business

Nations of Sky launches Zomra in the Fifth Settlement

Business

Smart Mobility International opens first WEY Showroom in Dubai and launches the new Plug-in Hybrid WEY 03

Business

Golden Draw UAE Launches Grand Cash Prize Event to Support Animal Welfare

© 2025 Saudi Journal.
  • Home
  • Saudi Arabia
  • Business
  • Technology
  • Life
  • English
  • العربية

Type above and press Enter to search. Press Esc to cancel.