Saudi JournalSaudi Journal
  • Home
  • Saudi Arabia
  • Business
  • Life
  • Technology
  • English
  • العربية
  • Submit A Press Release
Business

OQEP announces audited financial results for first half 2025

…

Business

Center3 and stc Bahrain announce strategic Gulf-to-Red Sea terrestrial interconnection

…

Prime Developments and Osoul for Tourism Development launch “CLAN” project in Hurghada

COMEX signs strategic MoU with Oman’s Unified Promotional Identity Office to fuse innovation with national identity

Facebook Twitter Instagram Pinterest
Latest posts:
  • OQEP announces audited financial results for first half 2025
  • Center3 and stc Bahrain announce strategic Gulf-to-Red Sea terrestrial interconnection
  • Prime Developments and Osoul for Tourism Development launch “CLAN” project in Hurghada
  • COMEX signs strategic MoU with Oman’s Unified Promotional Identity Office to fuse innovation with national identity
  • Ajman Bank partners with Expleo to establish a testing centre of excellence
  • Global Markets Stage at SBC Summit to Explore What’s Next for North America
  • Bain & Company releases brief on the future of financial planning
  • “Emirates Leisure Retail” signs first official agreement with “Saddle” to open a franchise at Dubai International (DXB)
Facebook Twitter Instagram Pinterest
Saudi JournalSaudi Journal
  • Home

    OQEP announces audited financial results for first half 2025

    Center3 and stc Bahrain announce strategic Gulf-to-Red Sea terrestrial interconnection

    Prime Developments and Osoul for Tourism Development launch “CLAN” project in Hurghada

    COMEX signs strategic MoU with Oman’s Unified Promotional Identity Office to fuse innovation with national identity

    Ajman Bank partners with Expleo to establish a testing centre of excellence

  • Saudi Arabia
  • Business
  • Life
  • Technology
  • English
  • العربية
  • Submit A Press Release
Saudi JournalSaudi Journal
Home » Panasonic Bolsters Saudi Presence With New Distribution Partnership
Business

Panasonic Bolsters Saudi Presence With New Distribution Partnership

Facebook Twitter Pinterest LinkedIn WhatsApp
Share
Facebook Twitter LinkedIn Pinterest WhatsApp

Panasonic Marketing Middle East and Africa (PMMAF) today announced a dynamic new partnership with Al Essa Industries Co., appointing them as the distributor for Panasonic’s comprehensive range of premium large home appliances, including state-of-the-art washing machines and refrigerators, across KSA.  

This strategic alliance fuses Panasonic’s globally recognized portfolio of cutting-edge appliance technologies with Al Essa Industries’ deep understanding of the KSA consumer landscape as well as its extensive, well-established distribution network. The core focus of this collaboration is to precisely address the evolving needs and preferences of households throughout the Kingdom.

KSA remains a cornerstone market for Panasonic within the Middle East and Africa region. This significant partnership underscores Panasonic’s unwavering commitment to delivering a diverse spectrum of premium, locally attuned products meticulously designed to meet the unique requirements of the Saudi market.

Hiroyuki Shibutani, CEO, PMMAF, said: “This strategic appointment is a key component of Panasonic’s broader vision for growth and revitalization within the Kingdom. Simultaneously, it directly responds to the increasing demand from Saudi consumers for the latest advancements in home appliance technology.”  

John Hardy, COO, PMMAF added: “By partnering with Al Essa Industries, Panasonic is poised to introduce its newest innovations and comprehensive solutions, providing Saudi customers with an enriched selection of high-quality, Japanese-engineered home appliances, and therefore further deepening the strong relationships the company has cultivated.”

Recognizing the vast potential within Saudi Arabia’s thriving economy, Panasonic aims to leverage these emerging opportunities. This strategic move is further amplified by Panasonic’s recent inauguration of a new branch office in Riyadh earlier this year. This development underscores Panasonic’s resolute dedication to providing premium Japanese-quality products and solutions, while fostering even closer collaboration with key local distributors and partners such as Al Essa Industries.

“This collaboration with Panasonic, a brand synonymous with quality and innovation, allows us to significantly enhance the offerings we provide to our valued customers in the Kingdom,” commented Eng. Abdullah Alshmassi – Chairman, Al Essa Industries.  

“We are incredibly optimistic about this partnership as this is also a strategic move for us at Al Essa to enhance our service offerings and operational capabilities. Panasonic’s extensive range of Japan-quality large home appliances perfectly complement our extensive network, and together, we are poised to drive growth and excellence, empowering customers across the Kingdom with innovative household technologies,” said Dr. Abdullah Abdulkarim – Chief Executive Officer Al Essa Industries.  Al Essa Industries is recognized as one of the most successful homegrown holding companies in the Kingdom.  It acts as an umbrella company for a group of operating subsidiaries located in Saudi Arabia.

Share. Facebook Twitter Pinterest LinkedIn WhatsApp

Related Posts

Business

OQEP announces audited financial results for first half 2025

Business

Center3 and stc Bahrain announce strategic Gulf-to-Red Sea terrestrial interconnection

Business

Prime Developments and Osoul for Tourism Development launch “CLAN” project in Hurghada

Business

COMEX signs strategic MoU with Oman’s Unified Promotional Identity Office to fuse innovation with national identity

Business

Ajman Bank partners with Expleo to establish a testing centre of excellence

Business

Global Markets Stage at SBC Summit to Explore What’s Next for North America

Business

Bain & Company releases brief on the future of financial planning

Business

“Emirates Leisure Retail” signs first official agreement with “Saddle” to open a franchise at Dubai International (DXB)

Stay In Touch
  • Facebook
  • Twitter
Business

OQEP announces audited financial results for first half 2025

Muscat, Oman – Oman’s leading exploration and production company, OQ Exploration and Production SAOG (“OQEP” or…

Center3 and stc Bahrain announce strategic Gulf-to-Red Sea terrestrial interconnection

Prime Developments and Osoul for Tourism Development launch “CLAN” project in Hurghada

COMEX signs strategic MoU with Oman’s Unified Promotional Identity Office to fuse innovation with national identity

Ajman Bank partners with Expleo to establish a testing centre of excellence

OQEP announces audited financial results for first half 2025

Center3 and stc Bahrain announce strategic Gulf-to-Red Sea terrestrial interconnection

Prime Developments and Osoul for Tourism Development launch “CLAN” project in Hurghada

COMEX signs strategic MoU with Oman’s Unified Promotional Identity Office to fuse innovation with national identity

Ajman Bank partners with Expleo to establish a testing centre of excellence

Stay informed with Saudi Journal, your trusted source for comprehensive coverage of news, events, and insights from Saudi Arabia and beyond. Explore diverse perspectives, stay updated, and engage with the latest stories shaping our world. Experience news like never before with Saudi Journal.

Facebook Twitter
Categories
  • Business (429)
  • Life (124)
  • Saudi Arabia (80)
  • Technology (75)
  • Uncategorized (1)
  • World (56)
    • Africa (11)
    • Asia (25)
    • Europe (5)
    • US (3)
Our Picks
Business

Nobles Launches Phase 2 Sales of AlShahd City 4

Business

CNTXT and Oracle Strengthen AI Collaboration to Drive Innovation

Business

erad secures $16 million pre-Series A to bridge SME credit gap in MENA

© 2025 Saudi Journal.
  • Home
  • Saudi Arabia
  • Business
  • Technology
  • Life
  • English
  • العربية

Type above and press Enter to search. Press Esc to cancel.