Dubai, United Arab Emirates; September , 2024: IntellectAI, the AI-focused business unit of Intellect Design Arena, announced the launch of its cutting-edge wealth platform, WealthForce.AI, for the Middle East market. Composed on eMACH.ai, this transformative platform is designed to empower Relationship Managers (RMs) by leveraging Artificial Intelligence (AI) and advanced data analytics to achieve hyper-personalisation and hyper-automation, ultimately delivering unparalleled customer experiences.
Leveraging the booming AI market, expected to inject US$320 billion into the Middle East economy by 2030, WealthForce.AI is built on eMACH.ai standards—Event-driven, Microservices-enabled, API-led, Cloud-native, and Headless—delivering a scalable and future-ready solution for the region. By embedding AI at its core, the platform automates routine tasks and enhances decision-making, allowing RMs to deliver hyper-personalised, data-driven advice resonating with each customer’s unique financial goals. The solution also integrates Generative AI tools, which take RM-client conversations to the next level by providing intelligent, context-rich insights during advisory interactions.
Intellect’s award-winning WealthForce.AI platform is designed to streamline wealth management by minimising manual touchpoints and offering a contextualised, omnichannel customer experience at every stage. With features like personalised recommendations, real-time portfolio alerts, financial dashboards, and comprehensive reports, the platform enables both RMs and end customers to make smarter, more informed decisions. WealthForce.AI is positioned to act as a catalyst for AI growth in the Middle East and Africa’s financial sector, which is expected to contribute 13.6% of GDP, (US$38 billion) by 2030.
Banesh Prabhu, CEO of IntellectAI, said, “We are thrilled to bring WealthForce.AI to the Middle Eastern market. Our solution is designed to empower Relationship Managers, helping them evolve into trusted advisors while also enhancing the wealth management experience for end customers. With its advanced AI capabilities, WealthForce.AI is poised to transform wealth management across the region, enabling institutions to deliver hyper-personalised, data-driven advisory services at scale.”
He continued, “At IntellectAI, our DNA is centred around data and artificial intelligence. WealthForce.AI, powered by the eMACH.ai architecture, brings embedded AI capabilities to every stage of the wealth management journey, enabling institutions to boost revenue, reduce costs, and make the RMs’ roles more productive. The personalised and contextualised AI tools ensure operational efficiency while enhancing the end customer’s experience.”
Saudi Arabia, Riyadh, 11th February 2026: Gold Apple, one of the largest international beauty retailers, is strengthening its presence in the Kingdom of Saudi Arabia with the upcoming opening of its new store in Riyadh Park Mall. The launch is set in the first half of 2026. It will be Gold Apple’s second store in Saudi Arabia and the next step in the company’s Gulf expansion following Doha, Dubai and Jeddah. Designed around Gold Apple’s retailtainment approach, the Riyadh store will bring an immersive, mall friendly beauty destination to the capital, combining discovery, expertise and experience under one roof. Visitors w