Saudi JournalSaudi Journal
  • Home
  • Saudi Arabia
  • Business
  • Life
  • Technology
  • English
  • العربية
  • Submit A Press Release
Saudi Arabia

Savvy Games Group and Applied college in Princess Nourah University announce partnership

…

Business

PLD Space preselected by ESA for the European Launcher Challenge

…

ContactNow and Kashier partner to provide flexible BNPL payment solutions for customers

University of Doha for Science and Technology partners with Naseem Health Care to offer discounted medical services

Facebook Twitter Instagram Pinterest
Latest posts:
  • Savvy Games Group and Applied college in Princess Nourah University announce partnership
  • PLD Space preselected by ESA for the European Launcher Challenge
  • ContactNow and Kashier partner to provide flexible BNPL payment solutions for customers
  • University of Doha for Science and Technology partners with Naseem Health Care to offer discounted medical services
  • Line Investments & Property concludes UAE’s biggest summer shopping carnival with exciting car giveaways
  • Emt collaborates with DESC to deliver Cyberspace Leaders Program 2025
  • The Saudi Arabia Pavilion at Expo 2025 Osaka welcomes Alfaisal University and Medident in landmark MoU for precision medicine
  • Arada sells signature penthouse at new wellness destination Akala for AED125mln
Facebook Twitter Instagram Pinterest
Saudi JournalSaudi Journal
  • Home

    Savvy Games Group and Applied college in Princess Nourah University announce partnership

    PLD Space preselected by ESA for the European Launcher Challenge

    ContactNow and Kashier partner to provide flexible BNPL payment solutions for customers

    University of Doha for Science and Technology partners with Naseem Health Care to offer discounted medical services

    Line Investments & Property concludes UAE’s biggest summer shopping carnival with exciting car giveaways

  • Saudi Arabia
  • Business
  • Life
  • Technology
  • English
  • العربية
  • Submit A Press Release
Saudi JournalSaudi Journal
Home » Past and present: Masafi unveils Ramadan packaging to celebrate the story of UAE
Business

Past and present: Masafi unveils Ramadan packaging to celebrate the story of UAE

Facebook Twitter Pinterest LinkedIn WhatsApp
Share
Facebook Twitter LinkedIn Pinterest WhatsApp

Dubai, UAE: Masafi, the UAE’s pioneering bottled water brand, is marking the holy month of Ramadan with a special-edition packaging, created in collaboration with Emirati artist Mariam Abbas. The design, featured on Masafi’s water and tissue products, pays homage to the nation’s cultural heritage, woven with the values of resilience, unity, and tradition.

The design, inspired by iconic Emirati symbols, includes the Sheikh Zayed Mosque, the Together sculpture in Downtown Dubai, and traditional water pitchers once used to cool and store water.

Masafi is one of the UAE’s most iconic homegrown brands. Masafi has led the UAE’s bottled water industry since 1977, with their unique proposition of channeling mountain water into their ethos of quality, authenticity, and a deep-rooted connection to the country’s heritage. The collaboration is a tribute to the values that have shaped both Masafi and the UAE’s story over the years.

The artwork also weaves in the essence of the holy month through motifs like the Sidr plant, which is known for its resilience in the desert climate. It also ties in the customs of the season with an Iftar cannon inspired from Umm Al Quwain, along with other elements that celebrate the UAE’s traditions.

“This Ramadan, we wanted to infuse our product offerings with the stories that made both us and this nation. We wanted to tell the story of our great culture. Mariam Abbas’ art is a commentary on our traditions and a reflection of who we were, and who we will be in the future,” said Saood Al Ghurair, CEO and Vice Chairman of Masafi.

Masafi’s Ramadan initiative reflects its ongoing evolution – honoring its heritage while staying attuned to the values of today’s consumers. Earlier this year, the brand introduced a refreshed identity across its water and tissue products, embracing a more contemporary, youthful look, while remaining rooted in tradition.

The limited-edition Ramadan packaging builds on this evolution, seamlessly blending heritage with Masafi’s renewed visual language. The artwork draws from the UAE’s past, while Masafi’s commitment to sustainability ensures its values continue to shape the future. Products featuring the limited-edition packaging are now available across the UAE for the festive season.

Share. Facebook Twitter Pinterest LinkedIn WhatsApp

Related Posts

Saudi Arabia

Savvy Games Group and Applied college in Princess Nourah University announce partnership

Business

PLD Space preselected by ESA for the European Launcher Challenge

Business

ContactNow and Kashier partner to provide flexible BNPL payment solutions for customers

Life

University of Doha for Science and Technology partners with Naseem Health Care to offer discounted medical services

Business

Line Investments & Property concludes UAE’s biggest summer shopping carnival with exciting car giveaways

Business

Emt collaborates with DESC to deliver Cyberspace Leaders Program 2025

Business

The Saudi Arabia Pavilion at Expo 2025 Osaka welcomes Alfaisal University and Medident in landmark MoU for precision medicine

Business

Arada sells signature penthouse at new wellness destination Akala for AED125mln

Stay In Touch
  • Facebook
  • Twitter
Saudi Arabia

Savvy Games Group and Applied college in Princess Nourah University announce partnership

Savvy Games Group (“Savvy”), Saudi Arabia’s National Champion for Games and Esports, announced the signing…

PLD Space preselected by ESA for the European Launcher Challenge

ContactNow and Kashier partner to provide flexible BNPL payment solutions for customers

University of Doha for Science and Technology partners with Naseem Health Care to offer discounted medical services

Line Investments & Property concludes UAE’s biggest summer shopping carnival with exciting car giveaways

Savvy Games Group and Applied college in Princess Nourah University announce partnership

PLD Space preselected by ESA for the European Launcher Challenge

ContactNow and Kashier partner to provide flexible BNPL payment solutions for customers

University of Doha for Science and Technology partners with Naseem Health Care to offer discounted medical services

Line Investments & Property concludes UAE’s biggest summer shopping carnival with exciting car giveaways

Stay informed with Saudi Journal, your trusted source for comprehensive coverage of news, events, and insights from Saudi Arabia and beyond. Explore diverse perspectives, stay updated, and engage with the latest stories shaping our world. Experience news like never before with Saudi Journal.

Facebook Twitter
Categories
  • Business (365)
  • Life (120)
  • Saudi Arabia (78)
  • Technology (74)
  • Uncategorized (1)
  • World (55)
    • Africa (11)
    • Asia (25)
    • Europe (4)
    • US (3)
Our Picks
Business

Quooker counts on Swisslog expertise for new sustainable logistics center

Business

Wamda Capital joins Tarjama’s $15 million Series A

Business

MARRIOTT INTERNATIONAL AND NEOM TO BRING APARTMENTS BY MARRIOTT BONVOY TO SINDALAH

© 2025 Saudi Journal.
  • Home
  • Saudi Arabia
  • Business
  • Technology
  • Life
  • English
  • العربية

Type above and press Enter to search. Press Esc to cancel.