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Home » The Beauty Secrets” continues to expand in the Middle East, bringing premium European beauty products to the region
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The Beauty Secrets” continues to expand in the Middle East, bringing premium European beauty products to the region

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Riyadh, Saudi Arabia – May 2023: The Beauty Secrets, a Saudi-based company specializing in offering premium European beauty products, is pleased to announce its expansion in the Middle East with the opening of its first branch in Jordan. The expansion is a testament to the company’s commitment to providing high-quality beauty products to its customers.

The Beauty Secrets was founded in 2009 by a team of beauty experts who are passionate about providing the best possible products to the Saudi market. The company’s success is due to its focus on quality, authenticity, and customer satisfaction. The company has made a name for itself by providing European beauty products to customers in Saudi Arabia with 170 different locations across the Kingdom, and its expansion to Jordan is a natural progression in its mission to bring high-quality beauty products to the Middle East.

The opening of the company’s first branch in Jordan is an important milestone for The Beauty Secrets. The new branch is located in Amman, one of the most vibrant cities in the region. The Beauty Secrets’ customers in Jordan will now have access to a wide range of premium European beauty products, including skincare, haircare, makeup, and fragrances.

“We are excited to bring The Beauty Secrets to Jordan,” said Mr. Amro Al-syaweh, Founder & CEO of “The Beauty Secrets”. “We believe that our commitment to quality, authenticity, and customer satisfaction will resonate with customers in Jordan, just as it has with our customers in Saudi Arabia. We are confident that our premium European beauty products will be well received in Jordan, and we look forward to serving our new customers there.”

The Beauty Secrets’ expansion in the Middle East is part of its long-term strategy to become a leading beauty company in the region. The company plans to open more branches in the coming months, including in other countries in the Gulf Cooperation Council (GCC) region.

Also, The Beauty Secrets’ expansion in the Middle East is a positive sign for the company and its customers. The company’s dedication to quality and authenticity has made it a trusted name in the Saudi beauty industry, and its expansion will allow it to reach even more customers and provide them with the same exceptional products that have made it a popular choice.

“The Beauty Secrets” is committed to providing its customers with the best possible products and services. The company’s expansion in the Middle East is a reflection of this commitment, and it is poised to become a leading beauty company in the region.

For more information about The Beauty Secrets and its premium European beauty products, please visit their website at https://thebeautysecrets.com.

-End-

About The Beauty Secrets:

The Beauty Secrets is one of the leading brands in the Kingdom of Saudi Arabia, with a variety of beauty and care products. The Saudi brand was launched in 2009, with a clear goal set, Customer First. In order to achieve this, we decided at The Beauty Secrets to manufacture all products in the Europe to ensure the highest possible quality, following global market trends and with modern Saudi designs. The Beauty Secrets focus on being available in all-new malls to always be close to its customers, and it is now available in more than 170 different locations across the Kingdom. The Beauty Secrets has always maintained its desire to be always in continuous development, to give our visitors A beautiful new experience with every visit. We are passionate about fragrances and tastes as we offer a variety of categories that are for the beauty and well-being of your body and your home as well.

For more information about The Beauty Secrets and its premium European beauty products, please visit their website at https://thebeautysecrets.com/.

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Saudi Arabia

Saudi Arabia concludes its participation at the World Economic Forum Annual Meeting 2026

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