Author: Mahdeehassan

Power League Gaming [PLG] is MENA’s leading esports and gaming agency serving international and regional brands and publishers Flux is a new business division of PLG Performance of PLG’s Flux campaigns delivering on average 400% over and above industry benchmarks for engagement and performance on social PLG uses 10 years’ of insights and data to drive client strategies Dubai, UAE, April 11th, 2023: PLG, MENA’S leading and most innovative gaming and esports agency has launched its new service Flux, in response to increasing demand from brands for lower cost base solutions to enter the gaming and esports space. As a…

“It is with great pleasure that we present the ‘Engage’ award to Rolls-Royce Motor Cars Abu Dhabi. This award is a testament to the unyielding efforts demonstrated by the team to consistently exceed client expectations. At Rolls-Royce, we believe that our dealership network plays a vital role in delivering the brand’s promise of excellence, and we are privileged to have such an outstanding partner in Abu Dhabi. The team’s passion and drive for success have been nothing short of inspiring, and we are confident that they will continue to set the bar high, achieving incredible milestones in the year ahead.”…

Panasonic Marketing Middle East & Africa (PMMAF) has announced the regional launch of the AW-UE160W/K, a next-generation 4K integrated camera that achieves both high-quality shooting and video production efficiency, for customers involved in the broadcasting industry and the entertainment industry such as live events, as well as video production. This will be the new flagship model that pursues more unique and new visual expression by combining the flexibility of a PTZ Camera that can be freely set in position and angle with the functionality of a System Camera used in the broadcast industry. Panasonic will also release the AW-SFU60, an…

Dubai World Trade Centre (DWTC) continues to welcome residents, businesses and tourists to its celebrated Ramadan Majlis for an elevated Iftar and Suhour experience in the heart of Dubai’s Central Business District. One of Dubai’s longest-running Ramadan venues, the expansive majlis has hosted an eclectic mix of visitors from VIP guests to business delegations to families looking to get together at Iftar and Suhour. A favourite location among the local community, this year’s offering will once again showcase DWTC’s award-winning food and hospitality and evoke the symbolism of the season with a fresh, modern Arabesque-inspired, upscale venue setting with live entertainment that brings people together in the…

The Liu Shiming Art Foundation announced the donation of a sculpture called “Silk Road” by the renowned Chinese sculptor, Liu Shiming, to The American University in Cairo (AUC) on February 26, 2023. The bronze sculpture, originally completed in 1986 has been specially reproduced by the foundation for the AUC, four times its original size. The donation marks a significant moment in cultural exchange through art and reflects the spirit of Liu Shiming’s artistic vision. Born in 1937 in China, Liu Shiming’s career spanned several decades and left an indelible mark on the world of contemporary sculpture. His works are known…

RIYADH – Saudi Arabia’s unpredictable crown prince is pushing hard to realign Middle East dynamics, engaging with old foes and orchestrating OPEC oil cuts like the ones on Sunday which took the global market by surprise. Crown Prince Mohammed Bin Salman, known as MbS, has signalled he is prepared to go it alone without the help of the United States to pursue Saudi interests, whether it means re-establishing ties with US adversaries like Iran, or removing supplies from the oil market and angering consumers. The strategy is designed to create conditions enabling Saudi Arabia to focus on MbS’s vast economic…

Modern Electronics Company (MEC) has announced the official inauguration of its newly revamped service centre in Riyadh. MEC, a company known as a leader in Saudi Arabia’s consumer electronics industry, was recently appointed by Panasonic as its official distributor for major appliances across the Kingdom. The redesigned facility, comprises of 975 sqm of service centre space, is manned by expertly trained technicians as well as fully-equipped to deliver efficient maintenance and repairs services. Raising the bar high in the industry, it features an unconventional design and layout like no other in order to provide the highest level of after-sales services,…

talabat UAE, the leading online food delivery and q-commerce platform, announces various charitable initiatives customers can contribute towards this Ramadan through the talabat app, in collaboration with trusted local, regional and global charities. Last Ramadan, talabat UAE facilitated the donation of over AED 1.4 million customer in-app donations, equivalent to over 1 million meals, during the month of Ramadan alone. This year, as part of its ongoing commitment to create positive social impact and the UAE’s year of sustainability in the lead up to COP28, talabat UAE adopted a sustainable approach to giving back that provides an ongoing and long-term…

Following one’s passion can be a long, arduous, and, at times, heartbreaking journey. As a result, so many individuals go on with their lives without finding the courage to do what they truly love. However, the global pandemic has opened up most people’s eyes to the reality that life is fleeting. It has also forced them to rethink their decisions and be braver in pursuing their dreams and goals. One inspiring personality who has finally found their niche is the founder of Crown Digital Agency, Abdallah Hawshar. The former aviation mechanic has always been passionate about building meaningful connections with…

In line with its vision to ignite passion for knowledge among future generations, and in conjunction with the UAE Reading Month, Mohammed Bin Rashid Library (MBRL) launched ‘A World Reads’ initiative, in collaboration with local publishers, special-publication institutions, and a select group of authors and writers, to support and enrich school libraries, government departments, Readers’ clubs, and cafes. “At MBRL, we believe in the importance of providing diverse resources of knowledge to all individuals everywhere to enhance their learning, develop the society, and elevate all its components. Reading is a highly effective way to broaden our knowledge and understanding and…